We want to encourage everybody to not dwell on their past, plan for their future, and live in their “now.” Too many people live in their past, and they can’t shake the good or bad things that they have done or that have happened to them. Likewise, too many people perpetually plan for the future. However, they never get around to taking action because all they do is plan. When you get stuck in one of these extremes, you lose out on your "right now" moments. Instead, let’s learn from our past, plan for our future, and make moves in our present. After all, time is moving. The question is, are you?
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Our Name
The name vũv (pronounced noon) is from Koine Greek and means “now” or “the present time.” Let’s learn from our past, plan for our future, and make moves in our present.
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Our Logo
2 key components blending together create our logo—an hour glass and our name, which are joined by the ancient circumflex accent mark ( ~ ).
You already know what the word vũv means, but the hour glass represents the unstoppable nature of time. It relentlessly moves forward—with or without you! -
Our Slogan
Time is Moving... Are You?
vũv Watches, an American, faith based, and black owned watch company, was founded by Ryan Noble in 2022. While working on a writing assignment, Ryan got infatuated with the Biblical concept of time. As he studied, he eventually became convicted by the principles that he was studying. We want to share those with you below:
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TIME IS A LIMITED RESOURCE
You only get a certain amount of it, and once it's gone, it's gone. You can't get more of it. Do you view time as a resource, or just something that plays in the background?
TIME DOES NOT WAIT
Time does not wait on you. It's always progressing. It's always marching forward. It's always moving. Are you moving with it, or is time passing you by?
TIME DEMANDS ACCOUNTABILITY
You will have to give an account to God for how you spent your time—how you used it. Did you maximize your time or did you waste it?
The Birth of vũv Watches
"Yet you do not know what tomorrow will bring—what your life will be! For you are like vapor that appears for a little while, then vanishes."
James 4:14
With this as the backdrop, vũv Watches was born with the idea that a watch should not just keep time. It should serve as a constant reminder to not waste time because time is the most valuable commodity that any person possesses. We only have a limited amount of time. Therefore, we should maximize every moment we get. This is the motivation behind our company's philosophy: Time is Moving—Are You?